Although financial literacy is low among all generations, it is particularly low among Gen Z. According to Moneyzine, Gen Z has the lowest financial literacy rate among all generations, with only 38% answering basic financial questions accurately. As Gen Z steps into adulthood, financial decisions are becoming a part of everyday life—from managing student loans and credit cards, to building savings and exploring investment opportunities. Yet despite being one of the most tech-savvy and entrepreneurial generations, many Gen Zers report feeling unprepared to make informed financial choices.
 
At United National Bank, we believe that financial literacy is the key to long-term success, especially for young adults navigating today’s fast-changing economy. Whether you’re in school, starting your first job, or launching your own business, understanding how money works puts you in control of your future.

So, what exactly is financial literacy? 

Financial literacy is the understanding of how to effectively manage your money-how to budget, save, invest, manage debt, and plan for the future. It’s not just about numbers or spreadsheets-it’s about making informed decisions that support your goals, reduce stress, and help you work towards financial freedom.
 
With a strong grasp on financial literacy, you are better equipped to handle financial challenges, take advantage of opportunities, and make informed decisions that can set you up for success. Gaining a deeper understanding of financial literacy builds confidence and empowers you to take control of your financial journey.
 

Why does financial literacy matter for Gen Z?

Gen Z faces a critical knowledge gap when it comes to financial literacy. This can lead to an inability to make informed financial decisions leading to missed opportunities and financial stress. Although Gen Z is young, they are still faced with many important financial decisions that can affect them in the long-term and lead to financial instability. With improved financial literacy, Gen Z can improve their money management, reduce their debt, and take control of their financial future. 
 
  • Building a strong foundation. Learning how to budget, track spending, and set savings goals now can help you avoid common pitfalls like credit card debt or overdraft fees. Starting young and strong sets the stage for long-term financial health.
  • Navigating student loans and debt. Many Gen Zers are already dealing with student loans or will be in the near future. Understanding interest rates, repayment options, and credit scores can help you manage debt wisely and avoid financial setbacks.
  • Tools and technology. As a digital-native generation, Gen Z has access to powerful financial tools—from budgeting apps to investment platforms. Financial literacy helps you use those tools with confidence and make the most of them.
  • Developing financial freedom. Whether your goals include buying a car, traveling, starting a side hustle, or retiring early, financial literacy gives you the skills to plan, save, and invest wisely to turn those dreams into reality.
 

How to Start Building Your Financial Knowledge

Here are steps that Gen Z can take to boost their financial literacy:
  1. Track your spending. Use a banking app like United National Bank’s mobile app to see where your money goes each month.
  2. Create a budget. Set spending limits based on your income and goals.
  3. Start saving. A CD or even small contributions to a savings or emergency fund can add up overtime and provide you with a cushion.
  4. Understand credit. Learn what affects your credit score and how to build credit responsibly.
  5. Explore investing.  Start learning about stocks, ETFs, and retirement accounts like Roth IRAs—even if you’re not ready to invest yet.
  6. Ask questions. Don’t be afraid to seek advice from trusted sources, including financial advisors, mentors, or your local South Georgia banking team.
 
United National Bank is Here to Help
At United National Bank, we’re committed to supporting your financial journey. We offer tools, resources, and guidance tailored for Gen Z—whether you’re opening your first checking account, exploring savings options, or curious about investing.
 
Visit us to speak with our team for more tips on money management, building credit, and reaching your financial goals.
 
Financial literacy isn’t just a skill—it’s a lifelong advantage. The sooner you start learning, the better prepared you’ll be to face challenges, seize opportunities, and create the future you want.